The Story Behind Our New Look


It’s been known as Uptown 17th, the Red Mile, or simply 17th Ave. But after 17 years of the official Uptown brand, 17th Avenue has unveiled a fresh new look that reflects its vibrant personality and reputation as a local living landmark. The unique mix of businesses – from daytime shopping to nighttime dining – have made 17th Avenue a favorite lifestyle destination for Calgarians and visitors to our city. Discover the story of our new look below.


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